Delving back into my archives, I came across this really interesting magazine that I purchased a few years ago. 'How to put the Win in Windows' published by Dennison in the U.S. in 1939 explains how to 'move merchandise' and how display stimulates the buying impulse at a time when it can be instantly satisfying. Articles in this publication also give hints in handling crepe, how to install a background with pleats and pleated effects, the colour wheel and letting color speak for itself. An awful lot of these techniques have been virtually lost over time as they fell out of favour, therefore these publications have become such gems of information. The reverse of the publication promotes another of its publications that we should have, 'Gay decorations for Parties, Dances and Banquets' - how terminology and meanings have changed.
