The wonderful thing about the Museum of Branding and Packaging in West London, is being able to see how materials in packaging, images and sizes of products have changed over the past 100 years. The Robert Opie collection has superb examples of historical packaging from the turn of the last century which includes toothpaste which was sold in ceramic dishes, chocolate bars and cigarette packets - many with the original product contained within them. The student group I took this week represented every continent. What is so interesting is how fascinated they were by the variety and the types of product that have been and still are available in the UK. Below, an opportunity for a group shot of us all in the reflection of a retailers mirror.
