One of the areas of Design that I lecture to my students in are the use of Graphics in Retail. While of course this does include the obvious use of swing tickets, hanging baffles, kimbels etc. within stores it can also include graphics in store windows and large format graphics over scaffolding etc. One area that is often overlooked as an opportunity is the utilisation of the hoardings for promotional purposes while the project to develop the site is underway. I am usually amazed that not all retailers use this as a kind of teaser campaign to the launch of the new site. However, the 'better' brands do clearly recognise this as you can see in the images here.
