I love this idea displayed in Valentino's windows at the moment. It consists of a series of four boxes which have at the centre a type of sand blasted effect material which hides the product. Each one illuminates alternately revealing the product behind (handbags) It is very difficult to see this from a 'still' and in day light, however in the video below I think it really does begin to become alive. In the evening when there is less reflection on the glass it does look particularly exceptional.