I think this is the first Kurt Geiger stand alone store that I have ever seen. I am familiar with the brand as concessions within department stores but I dont recall seeing any 'solus' sites anywhere on my travels. Anyway, although I have seen the use of old suitcases in many displays before, I felt that this worked actually very well. Each one has been painted in such wonderfully vibrant Summer colours and the product has been strategically placed creating an old-school-type glamour. I am not sure if this is the first display for this brand, but from across Regent Street in London while flaneur-ing the city it drew me in and I wanted to share it with you. I must admit, I am looking forward to seeing what they do next..!
Friday, 4 September 2009
Kurt Geiger, London
I think this is the first Kurt Geiger stand alone store that I have ever seen. I am familiar with the brand as concessions within department stores but I dont recall seeing any 'solus' sites anywhere on my travels. Anyway, although I have seen the use of old suitcases in many displays before, I felt that this worked actually very well. Each one has been painted in such wonderfully vibrant Summer colours and the product has been strategically placed creating an old-school-type glamour. I am not sure if this is the first display for this brand, but from across Regent Street in London while flaneur-ing the city it drew me in and I wanted to share it with you. I must admit, I am looking forward to seeing what they do next..!
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