Diesal is one of my favourite visual brands right now and the stuff they do is always so exciting. I love their Design philosophy and how much they seem to experiment at a localised level. I would normally be disappointed that they used the same Sale concept as last Summer which you can find in this blog, however, the rest of the time their work is so good, that this is completely forgivable. Well, we are in a global recession and I guess it is a case of 'needs must' and it still is a good Sale scheme. In the meantime, I am looking forward to their new concept launch for 2010 in a few weeks' time.
