Hermes, London

Hermes along Bond St., here in London, have recently installed their latest scheme. Photographic tripods effortlessly create the pyramidal dynamic familiar to display techniques, and placed in front of a graphic with what appears to be historical Hermes product storyboards and images in a repetition format. Within this scheme, I particularly loved the cups and saucers strategically balanced to create an arch form. OK, well if you look closely, they are glued, nonetheless they provide a great focal point in this window scheme which is also great fun. This brand do produce some very interesting and quality schemes, particularly for such relatively small spaces. I only wish we had a bigger store here in London (like Tokyo) where the team here could create much bigger and grander schemes synonymous with some of their larger sites.