Cos, London

I have to admit I do actually like this scheme at Cos along Regent st. here in London. OK, well it is not the most original scheme or going to change the world but the repetition of the same images does work well even if so many retailers have done this before. These images have been pinned to a Black painted polystyrene background or pegged to a washing line and curling at the edges. This does make the brand look a little more 'cool' although I'm wondering if the merchandise will follow as it does sit a rather more 'middle of the road'. Anyway, I will continue to follow them to see where they go next.