This site along Carnaby street here in London has seen a multitude of pop up stores recently which have been quite fun to view. I'm not entirely enthused by this new installation by Pretty Green by yet another celebrity who "apparently" have a new design out there, although the merchandise actually looks great. I do have a resistance against psuedo creatives simply trading on their name and obnoxious "pop" stars and their new collections, afterall, who on earth wants to be like this one? but then thats just me I guess.
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