I'm not wholly familiar with this brand as they have no European presence as far as I'm aware. However, with the level of globalisation that we can experience on the high street, I fear that it wont be long before I see a store from this brand along Regent st. back in London. Part of the pleasure of visiting the high street of cities such as New York is being able to experience different brands and their offer and while I haven't shopped here yet myself they do form part of the high streets identity and create the excitement that that entails. Although I have only seen their schemes once before they always seem witty and fun.
