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Monday, 15 February 2010

Dolce and Gabbana, London


This is an wonderful juxtaposition presented at D&G this week along Bond st. here in London. I would have expected this kind of scheme to be implemented possibly May time as it suggested the holiday season to me. However, this is not to say it is inappropriate, on the contrary, this was a welcome visual and scenario, as while it has been so cold here and Winter seems to be lasting longer and longer each year there is nothing more that we could possibly wish for. What we have here is beautiful merchandise perfectly placed on a sand background with plasma screens. OK, well this is hardly revolutionary stuff but this does, I feel work very well, particularly within the context of this uber contemporary environment. I adore glass walls, particularly in commercial interiors and this is a very large space for such little merchandise. This kind of layout is particularly confident just providing us with snippets of the new collection and drawing us in to view the rest.