John Smedley, London

I don't normally photograph John Smedley as they always seem to either be in Sale or just seem to sell samples, however the store here in Central London on this occasion, the team here have produced something which I believe the creative team at Paul Smith would be proud of. Merchandise has been hung as if being blown by the strategically placed fans. These windows are great fun, and while this is not the most original scheme (I have seen this countless times as its recorded in just about every 1st edition window display publication I own covering the 20th Century). However, I am actually pleased that they are producing at least a creative scheme in this store. Please keep them coming team and I will certainly be making a bee line down to the store on a regular basis to record them.