Juicy Couture, London

I do really like this brand, if only for the sense of fun in their schemes. Fake grass forms the main concept here with out sized cut out spectacles and and a mannequin positioned if pouring water over her rival. For a company so incredibly large, it is refreshing to see that creative schemes can work and are supported in working creatively across multiple stores. This is actually a very simple scheme so proof too that you don't need lavish budgets to present something with impact - although of course that very much helps too.