Prada, London

The other evening, with a lovely friend of mine who is very well respected in this industry, we flaneured around the city during a particularly warm evening here in London. As we turned around the corner from viewing the Paul Smith 'home' store and bumping into the American singer Kelis (yeah, I know..! - but forgive me for name dropping here) we happened upon the new concept at the Prada store. I think both of us gasped at this store in wonder and I certainly love this scheme. But then Prada usually do produce such extraordinary schemes and this one certainly looked dramatic during the dusky early London evening. The mannequins have been covered in the same camouflage design as the merchandise and backdrop. Perhaps the floor could have been covered too? But anyway, it looks dramatic and this is another scheme to go and see right now. It looks far better in real life.