We weren't very aware of Illamasqua until recently. Of course the neon did bring it to our attention just a smidgen, and that's a good thing. We really like the concept here which really is a refreshing change from the mass multi-presence global companies that seem to rule the world of cosmetics in just about every department store of the world. It looks cool and fun and as exciting as MAC once was before Frank Toskan sold it to one of the mass multi-present global companies that seem to the rule the world of cosmetics.......etc. We're not sure who owns you, but please stay cool and independent, if you still are?