We're not going to wax lyrical about these old soldiers, although with a brand dating back to the 1800's they must being getting something right. With a massive and absolutely real heritage behind them Gieves and Hawkes, it seems, have kept up with the 21st century and embraced the latest trends too - in this case nostalgia. With this store just a hop, skip and a jump from the screaming girlie's queuing outside A & F warming up to embrace the apparently 'hunky' males at the front door (we cant even bear to say the name of the dreadful but clearly wealthy bland brand), here is the real quality, genuine heritage and consistency - we like this.