We spotted this store along Bond st. here in New York about a year ago and loved their use of Neon within the interior space. This is also the first time we have actually seen the 'Barbie' mannequin being used in a commercial space. You may remember that Rootstein launched this mannequin in New York a couple of years ago. There are lots of references here to 'B**ches' (and we mean a lot) throughout the space and on the merchandise, although it is actually done in such an amusing way, we don't think anyone could really be offended.