Have seen the pop-up Aether store in SoHo? Although we weren't particularly drawn in by the merchandise (more of the same old stuff one can buy just about everywhere really) we were drawn in because of the fabulous caravan (is there an American term for one of these capsule-like mobile thingies?) Anyway, this looked really cool, we stopped, we looked (although we didn't buy) but job well done. Maybe just sort out the merchandise so it doesn't look like everyone else?
