While wandering the city along East 58th st. recently I came across Lamp Works Inc. and this fun installation which I believe is called Art de Triomphe. For a company that sells lighting fixtures, I felt that this was a wonderfully abstract way of creating interest around a product without actually obviously selling it. With its gravity defying garden scene, I was compelled to record it and show it to you as this is such an innovative way of drawing me in to the space without the direct sales angle. Wonderful stuff.
