This brand seemed to have really lost its way visually although we were quite impressed to see how these guys appear to be turning these aspects of it around. Following on from quite a sophisticated, albeit, bizarre marketing campaign (did anyone get it?) the team here seem to be re-establishing their direction (even if the text on these banners is still rather obscure). Although this is a very simple scheme, it does work very well, saying, to us at least... "that this is the merchandise we have so come and get it". It has huge impact from across the street and we do hope this is the start of ever more interesting schemes to come.
