This is quite a bold scheme for this brand, don't you think? We have to admit that we're not huge fans of this scheme, although it is a significant leap ahead none-the-less. With these out sized playing cards (actually, another version of large format graphics really with repetition of the jewellery forms and White plinths) it is at least an interesting way forward to communicate tiny pieces of merchandise in such a large space. Anyway, we'll let you decide what you think.
