We're loving Selfridges Museum of Everything right now. We went along ourselves a few weeks ago to take part in the experience and it really is interesting to see how some of these iconic stores really are opening up (possibly) previously unused spaces. The Museum of Everything is 'Britains first and only Museum for the unintentional, untrained and unknown artists of our modern age'. This is an incredible leap forward by a major institution, particularly as their incredibly expensive windows are given over in this promotion and barely a product in site. Confidence indeed in what this brand is about and we're sure this scheme will eventually be seen as one of those massively benevolent ones in support of the greater community and ones which we will be talking about for eons. Good on ya Selfridges.
