Hermes, Paris

We do love the current scheme at Hermes right now.  Its seems from the outside looking in that this brand is following the example of LV across the road from here and injecting huge doses of humour into their schemes - and we love that.  Its freezing cold and wet here and this view is a welcome relief from it all.  Traditionally of course store windows' teams produced these kinds of schemes when all was created under the umbrella of window display.  So many 'old school' techniques appear to be lost with the use of the more contemporary term Visual Merchandising which is an incredible shame although it appears that this brand haven't lost it at all - thank goodness.