Jack Wills, London

We haven't always said kind things about this brand, and well, they did appear, at least from the out side looking in to have no clear direction - fair enough?  However, we are gradually warming to what they are doing and they clearly have their fingers on the pulse of the latest trends.  Here we have the 'Art' trend that we have seen from some of the luxury brands in New York, such as Fendi, filtering further down the high street to the multiples.  We still prefer Anthropologie's version, however these guys are looking rather cool, don't you think?