Zara, London

We've included the new scheme at Zara for a few reasons.  Firstly it is of course enormous fun, but also as we've seen an increasing trend to using Clouds in schemes - yes clouds.  Anyway, from the current scheme at Harvey Niks in Dubai, the Apple store along Regent st. here in London, J.P Metal America and Le Bon Marche in Paris we've seen this trend bubbling up around the world.  It may only be an emerging trend and completely coincidental although interesting that very unconnected brands around the world are picking up on this nonetheless.