Bloomingdales, Dubai

How cool is this promotion?  Right at the front of the store we have Blommingdales' giant Neon Bag promotion.  This leads into a space for the 'little Neon Bags' for us to buy and in addition to this a little shop dedicated to this product.  In store, this space is so incredibly exciting, perfectly lit and at every turn there is another exciting presentation that, in fact we've just realised that we've spent hours here - job wonderfully done.