De Bijenkorf, Amsterdam

Probably one of the largest stores and by far spending the most on their Visual Merchandising in Amsterdam is De Bijenkorf.  This department store is of course just like any other with the usual luxury and high street brands that one can view anywhere else in the world.  OK, and, well the scheme is a little bit 'budget' for what we expect from a flagship store, so think Debenhams rather than Harvey Niks although they are trying and they do actually look rather good nonetheless.