Even in its franchise faux-ness, we thought TWG Tea looked rather impressive. How clean and crisp is this presentation? OK, well its not the most exciting thing in the world right now, although these guys clearly know how to merchandise product and this is so shoppable and so teasingly fully replenished that we were very tempted - but resisted at least for now. We may go back and take a longer look at this small but perfectly delivered space.
