Its such a shame that Boodles haven't really embraced the moment right now and captured the zeitgeist in their scheme. Apart from this vague nod to a pending remarkable event, simply utilising what they already have in their windows year in, year out with a bit of bunting and a few graphics 'chucked' in is almost begrudgingly produced and is rather half hearted, don't you think?. We're just telling it like it is spoil sports. Maybe they have a spectacular Olympic scheme pending?