Smythson, London

The guys at Smythson are getting it all so right, right now.  We are quite critical of this brand as  we have seen some dreadful schemes, particularly for a brand that sells very expensive, and we are sure worth every penny, merchandise.  But, to entice us in?  Well, it really wasn't happening.  However, someone here has clearly now got their finger on the pulse and tapping into some of the key trends.  We adored the Jubilee scheme and this one with their links to jellyfishlamp.com just looks so good.  We're seeing references to the 'shanty' trend all around town right now; these things are so exciting to follow and to see how everyone is interpreting them is wonderful.  Fantastic guys, another little winner for the high street.