Hogan, London

When we saw this window scheme initially we did look at it with a 'so what', however on closer inspection this very much relates to the 'collective' trend mentioned by the Mix magazine.  Scratching just a little below the surface, this scheme is 'genius' in this respect.  Someone mentioned to us recently...'you know, you can give a client all the trend information, but what do they do with it?....do they understand it?'  The answer is invariably a 'no' however, Hogan, although not the most exciting scheme here on the high street, did 'get it' and have pitched it at just the right level for their clientele.