The use of the 'step' is usually in part a form of the pyramid which of course in turn forms part of product presentation dynamics. Here at this store situated on one of the corners of Bond street, the brand have extended the use of the step as a kind of narrative within the space suggesting perhaps a luxurious apartment-type environment. We usually recommend that no more than three steps are used in any one environment but in this case it actually works quite well. However as this is more of a narrative, and a luxury brand, it is perhaps a little unnecessary to include so many products repeated, don't you think?
