H&M, London

We wouldn't like to say we told you so.........but there ya go......Polaroids are clearly on trend right now.  Here at H&M along Regent street, these guys have amazingly huge windows spaces with wonderfully dressed mannequins surrounded by hundreds (or thousands?) or Polaroids - and therefore in a repetition format.  We do like what H&M are doing at the moment, particularly at the flagships so we're  always swinging by to find out what they are up to.  Anyway, another little winner of a scheme we think.