Cos, London

Someone at Cos is clearly a huge fan of Margiela as we see reference after reference from the incredible luxe designer whose work we adore ourselves also.  With their 'runner rail' of crisp White Shirts in various cuts we just love the simplicity of Cos's schemes and their direction.  We were so wonderfully overwhelmed with the Margiela exhibition at Somerset house here in London a few years ago that we actually saw the exhibition 5 times (Yep..!) Anyway, with their very sophisticated yet ever so simple schemes, it makes us want to shop here, although unfortunately we do need a little more differentiation with the in store product as Zara does what these guys do but cheaper and Selfridges already stocks the higher price point stuff that is worth the extra.   But, in the meantime we can admire the view which as ever is absolutely free.