Smythson, London

After battering this brand for goodness knows how long, hands up, these guys have got this so damn right.  OK, well the handbag is the hero product, blah, blah, blah; however we love the context in which this is placed.  The beautifully produced drawings of the Palace and the Victoria memorial in a theatre-type scenario just works so well, right?  Well done guys for producing such a wonderful Jubilee scheme.  It looks brilliant and we couldn't wait to include it here to let everyone around the globe to see it too.