Laurent Debraux, Paris

Images Courtesy and Copyright Laurent Debraux

We're always fascinated by what artists around the world are doing as they tend to think in such wonderfully abstract ways. Unravelling this and understanding different ways of working is so incredibly exciting, don't you think?  The work of Laurent Debraux in Paris is one such artist that draws us in to take a closer look.  Optic sculptures in Acrylic and glass offer new or alternative methods from which we can develop new ideas for product presentation and narratives within store windows and in store visual merchandising.  We wouldn't wish to simply lift and place the work of Debraux into a commercial context of course, however understanding the thinking processes behind his work is a very good starting point from which to develop new methods and inform our own journey from concept to completion.

Alexander McQueen, London

We are always quite mesmerised by the schemes at McQueen as the guys here always produce such beautiful contexts, and within such a difficult space too.  The product as always is delicious, of course, although the creative hand of Laurent is missing here.  Please come back to London Laurent and work your magic?  This is the flagship of the world for this brand and we're missing the nuances and the edge that you produce.  So, in the meantime we have a scheme that we like, but want to love.