Diesel, London

We love the direction that Diesel seem to be going in here with their large illuminated props.  If you remember the last scheme which contained the Amy Winehouse-type sailor tattoos supporting the product, we thought it looked very cool.  If you cant remember what it looked like you can scroll back from the left hand side of this page.  We've also mentioned recently the travel trend that that we're seeing more and more of around town, previously at Banana Republic and Desigual.  At Diesel the references to travel, and in this case space are particularly vibrant, fun and exciting, don't you think?