Esprit, London

We're loving this collaboration between the Royal College of Art and Esprit on Regent street right now.  How cool is Esprit looking? At the entrance of the space are these graphic panels supporting the incredible product.  This store looks more boutique than large corporate giant that we are loathed to shop in, but may be a little more enticed now.  We're seeing a lot more of this localised creativity and hopefully product differentiation across a lot of brands.  This could only be a good move forward otherwise there's no point in shopping in different cities if the product and stores all look the same.  Don't you think?