Fred Perry, London

We often forget brands such as Fred Perry who seem to work away doing their thing and perpetually feeding their loyal clientele.  Tucked away somewhere behind Carnaby street in the centre of it all is one of their central stores.  These windows are really very difficult to produce for, for the 21st century demands, although these guys always do exceptionally well, don't you think?  With their repetition of these out sized toy soldiers in a White finish just about sums up the season.  Simple, fun and does everything it is supposed to do.  Perfect for this brand and job well done.