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Thursday, 20 December 2012

Fendi, New York


We weren't quite sure whether we liked this scheme at Fendi along 5th avenue that we spotted recently (not that that actually matters) however once we had taken a closer look (so the scheme worked in that way..!) the detail here is actually very interesting.  What looks like horrible gold boxes from a distance are actually what appears to be melted letter form in this repetition format.  The stands holding the accessories are also melted Fendi 'F's and really does look very glossy and very interesting when one stands very close to them.  We're not fans of 'bling' but this does actually work really well.