Juicy Couture, London

There appears to be a nautical theme happening around town......again.  Clearly these are product led schemes; the one at Hilfiger isn't much more exciting.  Anyway, the fashion industry appears to have run out of new ideas as this theme seems to crop every single year and hey presto, dust of the life savers and the scheme is done.  Sigh.  Its all looking so tired right now out there.