Fendi, London

We haven't been to see what Fendi have been up to for quite some time and have never been inside this 'new' store's site yet along Sloane st.  The brand did move across the street from their other site some time ago and we often wonder why they don't have a site along Bond st?  Maybe being in Knightsbridge attracts the middle eastern clientele who buy this stuff.....who knows?  But anyway, a simple scheme produced to perfection and does what it does, we suppose.