G-Star Raw, London

We don't tend to see very much creativity coming from this brand although there is a kind of quiet sophistication about what they do, don't you think?  Large format graphics of course are particularly cheap to use and so many global brands adopt this position when they have so many stores and no visual merchandisers to implement their schemes. One would hope that the savings would be passed onto the customer.  G-Star product is not actually particular cheap, so we're guessing that someone somewhere is making a lot of money and a someone possibly named 'Tracy' (hypothetically of course) who works on the fitting room on a Saturday is busy hanging graphics during a quiet moment in store. Sigh.  We continue to tell it like it is.