Jack Wills, London

We're not big on fake heritage brands so this one doesn't really cut it for us we're afraid and therefore we rarely step inside what are usually tiny stores crammed to the rafters with naff old stripey rugby tops.  And breathe.  However, now we have got that out of our system, this scheme is actually is very interesting.  OK, well it does have that awful mesh background that we always loathe to look at at American Apparel, but we do love the use of the Polaroids here hanging on it. The addition of the vintage props such as Camera's, chairs and an angle poise lamp (which incidentally cant be very vintage as it has a round base not a square one) but anyway, it must be doing something right as it made us stop and look and apparently they do rather well.