Anne Fontaine, London

Well, there you go, another scheme using origami.  We do often glance across the road to Anne Fontaine now and again and we always hope for great schemes here.  The brand do of course offer great examples of the product presentation technique 'gravity' which we mention in out book Fashion Visual Merchandising in greater detail, and although this brand are not the most exciting in the world there is a little spark here which perhaps needs a helping hand to ignite into something a little more dynamic?