Someone at H&M has a fantastic sense of humour, don't you think? So often missing in 'windows' generally is the sense of fun and amusement. Pre-corporate life we often saw such skill in use of product and props and this has been lacking for so long apart from a few pockets of creativity and cleverness around town which we always find ourselves making a bee-line for. These guys are rocking right now with these fantastic props. We love it. Oh, and its all about the denim.