Bershka, London

This brand just gets better and better visually, don't you think?  Raised from the usual generic high street window schemes into the arena which quite honestly, if the product wasn't so mass produced could be mistaken for one of the most innovative luxury brands, but in fact actually a whole lot more creative.  With their teasingly and strategically placed horizontal mirrors, creating a fantastic 'strip tease effect' we couldn't help but go and take a closer look.  Job, flipping well done here and making the luxe brands who are supposed to be leading this stuff look quite frankly rather bland.