Cos, London

We just love the thinking behind this scheme.  So bloody simple it hurts.  Thankfully, this is one brand that have removed their Christmas scheme and not simply kept it in and added a Sale vinyl with lights still-a-blinging in the background; there's nothing worse than Christmas schemes after Christmas. Anyway, we also love the strap line "We're emptying our rails so that you can fill yours".  So much better than the usual 'Can you please buy all the crap we have left that no-one else wants please, in odd sizes that fit no-one so that we can move on to the next batch of stuff we need to shift', don't you think?.....;o).