Cos, London

We're beginning to see a whole series of 'Benjamin-Button-Visual Merchandising-type' scenario's happening around town right now which is most odd.  Topshop is referencing Memphis and Mondrian, Hilfiger and Juicy are doing Nautical and Cos are doing this dip-dyed effect again (bottom image).  We do love what these guys are doing but not so long ago (actually Summer 2010) they were dip dying their mannequins in Blue.  Whats going on guys.....we were all leaping so far forward and now we seem to be going into reverse?