Possibly one of the coolest places in Paris has to be L'eclaireur. This amazing boutique housing some of the best luxury brands that the world as to offer and is oozing so much coolness that it hurts. The staff are hugely snooty of course, but then that never deterred us even for a split second. Looking is not illegal even here in Paris so they could do with getting over it. But anyway, that aside, if you want to view 10,000 Euro crocodile skin jackets, tonnes of mini television screens and an odd shaped interior of painted stuff then do head to this store. If you prefer a more friendly visit then go to the menswear store around the corner. The staff are helpful and the atmosphere just makes you want to come back for a second look - we did.